Label Maker Comparison

Brother P-touch CUBE vs CUBE Plus vs CUBE XP: Which Label Maker Is Right for You?

Compare PT-P300BT, PT-P710BT, and PT-P910BT by tape width, features, and best use.

If you're looking for a compact Brother label maker that works with your smartphone, you've probably come across the Brother P-touch CUBE, P-touch CUBE Plus, and P-touch CUBE XP.

At first glance, the three Brother P-touch label makers look similar. All three can connect to a smartphone, use Brother P-touch TZe label tapes, and are designed to make it easy to create customized labels.

But they are designed for different types of users.

The biggest difference is the maximum label width:

  • P-touch CUBE PT-P300BT: up to 12mm
  • P-touch CUBE Plus PT-P710BT: up to 24mm
  • P-touch CUBE XP PT-P910BT: up to 36mm

That difference matters more than you might expect.

A 12mm label may be perfect for pantry containers, cables, drawers, and file folders. But if you need larger storage labels, product labels, barcodes, signs, or professional identification labels, a wider tape can make a big difference.

So which Brother P-touch CUBE label maker should you choose?

This guide compares the PT-P300BT, PT-P710BT, and PT-P910BT, explains what each model is best for, and shows you which P-touch TZe label tapes to use with each one.


Brother P-touch CUBE Comparison

Feature P-touch CUBE PT-P300BT P-touch CUBE Plus PT-P710BT P-touch CUBE XP PT-P910BT
Best for Home and everyday labeling Home, office and creative projects Professional and wide-format labeling
Maximum label width 12mm 24mm 36mm
TZe tape family Yes Yes Yes
Smartphone printing Yes Yes Yes
Tablet printing Yes Yes Yes
Computer printing No Yes Yes
P-touch Editor No Yes Yes
Bluetooth Yes Yes Yes
Automatic cutter No Yes Yes
Manual cutter Yes No No
Half cut No No Yes
Best label width range Small labels up to 12mm Small to wide labels up to 24mm Small to extra-wide labels up to 36mm

If you're mainly labeling things around the house, the P-touch CUBE may be all you need.

If you want more flexibility, the P-touch CUBE Plus is a stronger all-around option.

If you need wide labels, higher-resolution printing, barcodes, signs, or professional applications, the P-touch CUBE XP is the most capable option of the three.


What Is the Brother P-touch CUBE?

The Brother P-touch CUBE is a Bluetooth label maker designed to let you create and print labels from a smartphone or tablet.

Unlike traditional P-touch label makers with a built-in keyboard, the P-touch CUBE has no physical keyboard. Instead, you design your labels using a mobile app.

This makes the P-touch CUBE particularly convenient if you already use your phone for most everyday tasks.

You can create labels with different:

  • Fonts
  • Symbols
  • Frames
  • Text styles
  • Layouts
  • Label lengths
  • Label colors

The P-touch CUBE is designed primarily for home and home-office organization.

For example, you can use it to label:

  • Storage containers
  • Pantry items
  • Kitchen jars
  • Drawers
  • File folders
  • School supplies
  • Cables
  • Chargers
  • Office supplies
  • Craft materials

The original P-touch CUBE uses Brother TZe laminated label tapes up to 12mm wide, making it particularly suitable for smaller everyday labels.


What Is the Difference Between P-touch CUBE, CUBE Plus and CUBE XP?

The easiest way to understand the three models is to look at the maximum tape width.

P-touch CUBE PT-P300BT

Maximum label width: 12mm

This is the simplest option for everyday home organization and smaller labels.

P-touch CUBE Plus PT-P710BT

Maximum label width: 24mm

This model gives you significantly more flexibility and can handle wider labels for home, office, retail, and craft applications.

P-touch CUBE XP PT-P910BT

Maximum label width: 36mm

This is the professional option, designed for wide labels, identification, signage, barcodes, pricing, inventory, and other demanding labeling applications.

In simple terms:

PT-P300BT = simple and compact

PT-P710BT = versatile

PT-P910BT = professional and wide-format


Brother PT-P300BT P-touch CUBE: Best for Home Organization

The Brother PT-P300BT P-touch CUBE is the best choice if you want a straightforward Bluetooth label maker for everyday organization.

It supports TZe tapes up to 12mm wide and is designed to print labels from a smartphone or tablet.

Because it focuses on mobile printing and compact labels, it works particularly well for home users.

What can you label with the PT-P300BT?

You can use the P-touch CUBE to organize:

Kitchen

  • Spice jars
  • Pantry containers
  • Food storage
  • Kitchen drawers
  • Shelves

Home

  • Storage boxes
  • Drawers
  • Baskets
  • Closets
  • Household supplies

Office

  • File folders
  • Documents
  • Desk drawers
  • Office supplies

Electronics

  • Chargers
  • Cables
  • Power adapters
  • Storage devices

For these applications, 6mm, 9mm, or 12mm labels are often enough.

What tape does the P-touch CUBE use?

The PT-P300BT uses Brother P-touch TZe label tapes and supports tape widths up to 12mm.

That includes commonly used widths such as:

  • 6mm
  • 9mm
  • 12mm

The right width depends on what you're labeling.

For example, a 6mm tape can be useful for narrow cables, while 12mm is a more versatile choice for folders, containers, and general organization.

Compatible P-touch CUBE Label Tapes

If you already own a PT-P300BT and are looking for replacement tape, you can explore compatible tapes for the Brother P-touch CUBE.

Shop compatible label tapes for Brother P-touch CUBE

This collection is a good place to start when you know you have the original P-touch CUBE but aren't sure which replacement tape to choose.


Brother PT-P710BT P-touch CUBE Plus: Best All-Around Choice

The Brother P-touch CUBE Plus PT-P710BT takes the basic CUBE concept and adds more flexibility.

The biggest difference is the maximum label width.

While the PT-P300BT stops at 12mm, the PT-P710BT supports labels up to 24mm wide.

That makes it much more useful if you want to create both small labels and larger, easier-to-read labels.

The PT-P710BT can also connect to a computer through USB and work with Brother P-touch Editor software, in addition to mobile printing.

That makes it a more versatile Brother label printer for users who work across both mobile and desktop devices.

What Can You Use the P-touch CUBE Plus For?

The PT-P710BT is suitable for many of the same applications as the original CUBE, but the wider tape options open up more possibilities.

You can use it for:

  • Home organization
  • Office organization
  • File folders
  • Storage bins
  • Shelves
  • Pantry organization
  • Craft projects
  • Small business organization
  • Product identification
  • Equipment labels
  • Inventory
  • Cable management

For example:

6mm–9mm
Good for small objects and cables.

12mm
Good for general household and office labels.

18mm
Better for larger folders, containers, shelves, and equipment.

24mm
Useful when you need a larger, more visible label.


PT-P710BT vs PT-P300BT: Which One Should You Buy?

If you're comparing the Brother P-touch CUBE PT-P300BT vs PT-P710BT, the biggest question is not necessarily which printer has more features.

Ask yourself:

Do I need labels wider than 12mm?

If the answer is no, the PT-P300BT may be enough.

If you want the flexibility to use 18mm or 24mm labels, the PT-P710BT is the better choice.

The PT-P710BT also makes more sense if you want to:

  • Print from a PC or Mac
  • Use P-touch Editor
  • Create more complex labels
  • Print barcodes
  • Work with larger labels
  • Create labels more frequently

In other words:

PT-P300BT = simple home labeling

PT-P710BT = more flexible home and office labeling


What Tape Does the Brother PT-P710BT Use?

The Brother PT-P710BT uses P-touch TZe laminated label tapes.

It supports tape widths up to 24mm, including:

  • 6mm
  • 9mm
  • 12mm
  • 18mm
  • 24mm

The exact tape type you choose depends on your application.

For example, you might use:

  • Black on white for general organization
  • White on black for high-contrast labels
  • Black on clear for a more subtle appearance
  • Strong adhesive tape for more demanding surfaces
  • Specialty colors for organization and visual coding

Compatible P-touch CUBE Plus Label Tapes

If you own a Brother P-touch CUBE Plus PT-P710BT, you can find compatible replacement tapes in a dedicated collection.

Shop compatible label tapes for Brother P-touch CUBE Plus

Choosing a collection based on your printer model can make it easier to find a compatible tape without sorting through tapes intended for unrelated Brother label makers.


Brother P-touch CUBE XP PT-P910BT: Best for Professional Labeling

At the top of the CUBE lineup is the Brother P-touch CUBE XP PT-P910BT.

The PT-P910BT is significantly more capable than the basic CUBE.

Its most obvious advantage is its support for TZe tapes up to 36mm wide.

It also provides high-resolution 360 dpi printing and is designed for applications where labels need to contain more information or be easier to read.

The PT-P910BT can work with:

  • Smartphones
  • Tablets
  • Windows PCs
  • Mac computers

It can also work with Brother P-touch Editor software.

This makes it much more suitable for professional labeling workflows.


What Can You Use the PT-P910BT For?

The PT-P910BT is particularly useful for:

  • Inventory labels
  • Asset identification
  • Warehouse organization
  • Product labels
  • Retail pricing
  • Expiration labels
  • Equipment identification
  • Office signage
  • Storage areas
  • Barcodes
  • QR codes
  • Large-format labels

For example, a small 6mm label might be enough to identify a cable.

But if you're labeling a storage shelf, product display, warehouse bin, or piece of equipment, a 24mm or 36mm label may be much easier to read.

This is where the PT-P910BT has an advantage over the smaller P-touch CUBE models.


Why Choose a 36mm P-touch Label Tape?

A wider label doesn't automatically mean a better label.

But wider tape gives you more room for information.

For example, a 36mm label can accommodate:

  • Larger text
  • Multiple lines
  • Longer product names
  • Barcodes
  • QR codes
  • Identification information
  • Prominent headings

If your label needs to be visible from a distance, wider tape can also make it much easier to read.

This is one of the main reasons to choose the P-touch CUBE XP instead of the smaller CUBE models.


What Tape Does the Brother PT-P910BT Use?

The PT-P910BT uses Brother P-touch TZe label tapes and supports widths up to 36mm.

Common TZe widths include:

  • 6mm
  • 9mm
  • 12mm
  • 18mm
  • 24mm
  • 36mm

If you own a PT-P910BT, the wider 24mm and 36mm options can be particularly useful for professional applications.

Compatible TZe Label Tapes for PT-P910BT

Compatible TZe replacement tapes are also available for the Brother PT-P910BT.

Shop compatible TZe label tapes for Brother PT-P910BT

This collection is specifically useful if you're looking for replacement tape for the PT-P910BT and need wider label options.


Brother P-touch CUBE Tape Sizes Explained

One of the most important things to understand before buying a P-touch label maker is that not every P-touch model supports every tape width.

Brother's P-touch TZe family includes multiple tape widths.

TZe Tape Width Common Uses
3.5mm Very narrow labels and small identification
6mm Cables and small objects
9mm Cables, folders and containers
12mm General home and office organization
18mm Larger folders, bins and shelves
24mm Large containers and equipment
36mm Professional labels, signage and wide-format applications

The three CUBE models can be thought of as three different levels of flexibility:

PT-P300BT → up to 12mm

PT-P710BT → up to 24mm

PT-P910BT → up to 36mm

So if you're buying a replacement tape, don't just search for "Brother TZe tape."

First check:

  1. Your printer model
  2. The tape width
  3. The tape color
  4. The print color
  5. The adhesive or specialty type you need

What Is the Best P-touch CUBE for Home Use?

For most basic home organization tasks, the PT-P300BT is a practical choice.

If you're mainly labeling:

  • Pantry containers
  • Drawers
  • Storage boxes
  • Cables
  • Folders
  • Small household items

12mm tape is usually sufficient.

However, if you know you'll eventually want wider labels for storage bins, shelves, or office organization, the PT-P710BT gives you more room to grow.


What Is the Best P-touch CUBE for Office Use?

For office users, the PT-P710BT is often the more versatile choice.

The ability to use up to 24mm tape gives you more options for:

  • File folders
  • Shelves
  • Storage bins
  • Equipment
  • Office supplies
  • Inventory
  • Organization

The ability to connect to a computer and use P-touch Editor can also be useful when creating more detailed labels.

If your office needs very wide labels, barcodes, or professional identification labels, the PT-P910BT is worth considering.


What Is the Best P-touch CUBE for Small Business?

For a small business, the right choice depends on how you use labels.

Choose PT-P300BT if:

You only need basic organization labels.

Choose PT-P710BT if:

You need a flexible label printer for office organization, storage, products, and inventory.

Choose PT-P910BT if:

You need wider labels, barcodes, signage, product displays, asset identification, or higher-resolution printing.

For businesses that use labels frequently, the PT-P910BT's wider tape support can be especially useful.


P-touch CUBE and P-touch Editor: What Is the Difference?

Another important difference between these Brother P-touch label makers is how you create labels.

The original PT-P300BT is primarily designed around smartphone and tablet printing.

The PT-P710BT and PT-P910BT provide additional computer connectivity and can work with Brother P-touch Editor.

P-touch Editor gives you more control over label design and can be useful for:

  • Detailed layouts
  • Images
  • Barcodes
  • Databases
  • Multiple label designs
  • Professional labeling workflows

If you frequently create labels on a computer rather than a phone, this is an important reason to consider the P-touch CUBE Plus or CUBE XP.


Can You Print P-touch Labels From Your Phone?

Yes.

The P-touch CUBE family is designed around wireless label printing.

Depending on the model, you can use Brother mobile apps such as:

  • P-touch Design&Print
  • P-touch Design&Print 2
  • iPrint&Label

This is one of the main advantages of the P-touch CUBE design.

You don't need to type everything on a small built-in keyboard.

Instead, you can create the label on your phone, preview it, and send it to the label maker.


Brother P-touch CUBE vs Traditional Label Makers

Traditional label makers often have a built-in keyboard and screen.

The P-touch CUBE takes a different approach.

Instead of putting the keyboard on the printer, Brother lets your smartphone or computer handle the label design.

This can be especially convenient when you want to:

  • Use familiar fonts
  • Add symbols
  • Create longer labels
  • Save designs
  • Use your phone's keyboard
  • Create more complex layouts

The tradeoff is that you need a compatible mobile device or computer to create your labels.


Which Brother P-touch CUBE Should You Buy?

Still not sure?

Use this quick guide.

Choose the PT-P300BT if:

  • You mainly label your home
  • You want a compact Bluetooth label maker
  • You primarily use your phone
  • 12mm labels are enough
  • You don't need computer printing
  • You want simple everyday organization

Best for: Home organization and small labels.


Choose the PT-P710BT if:

  • You want labels up to 24mm
  • You use the label maker at home and work
  • You want smartphone and computer printing
  • You want to use P-touch Editor
  • You need more flexibility
  • You occasionally print larger labels

Best for: Home, office, crafts, organization and small business use.


Choose the PT-P910BT if:

  • You need labels up to 36mm
  • You need wider labels
  • You print barcodes or QR codes
  • You create product or inventory labels
  • You need professional-looking labels
  • You want higher-resolution printing
  • You use labels frequently

Best for: Business, inventory, retail, warehouse and professional labeling.


The Bottom Line: Choose the Label Maker Based on the Tape You Need

When choosing between the Brother P-touch CUBE, CUBE Plus, and CUBE XP, it's easy to focus on the printer itself.

But there's another question you should ask:

What size labels do I actually need?

If you only need small labels, the PT-P300BT may be all you need.

If you want more flexibility, the PT-P710BT supports wider labels up to 24mm.

If you need large professional labels, the PT-P910BT supports TZe tapes up to 36mm.

In other words:

Need simple home labels? → PT-P300BT

Need a versatile home and office label maker? → PT-P710BT

Need wide, professional labels? → PT-P910BT

Once you've chosen your printer, choosing the right replacement tape becomes much easier.

Start with the label maker you own, select the supported tape width, and then choose the color, print style, and adhesive type that best fits your project.


Explore Compatible TZe Label Tapes

For Brother P-touch CUBE PT-P300BT:
Compatible TZe label tapes for everyday home and office organization.

For Brother P-touch CUBE Plus PT-P710BT:
Compatible TZe tapes in a wider range of sizes for home, office, craft, and business labeling.

For Brother P-touch CUBE XP PT-P910BT:
Compatible TZe tapes including wider options for professional labeling, equipment identification, inventory, and signage.

Whether you're organizing a pantry, labeling file folders, managing inventory, or creating professional product labels, the right combination of P-touch label maker + TZe tape can make labeling faster and easier.

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